Highlights

• Forward-thinking Marketing Expert, experienced working with cross-functional teams to achieve marketing and brand development goals. Skilled in pay-per-click advertising and online content development. Collaborates cross-functionally to create, execute and optimize fresh digital approaches.


• Assisted clients with a business plan, purchase, branding, advertising, and marketing


• Increased followers on social media by 150% on average, resulting in a 20% increase in sales and a significant increase in brand awareness


• Initiated a series of marketing campaigns including email, print, digital, outdoor, and social media analysis, Crafted concept and content for journal ads, direct mail campaigns and blogs
  
   

Skills

Primary Skills

Business Development	Content Marketing	Email Marketing
Performance marketing

Secondary Skills

Digital Marketing	Product Marketing	Sales Marketing
SEO

Projects

Project 1: Marketing Manager - IT Industry (16 months)

• Monitored trends in digital marketing landscape and adjusted strategies accordingly.


• Monitored return on investment of online and social media marketing efforts.


• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.


• Analyzed competitor pages to locate backlink and keyword opportunities.


• Utilized techniques such as cold calling, networking and prospecting to develop new leads.


• Developed creative presentations, trend reports, kitted assets, and product data sheets.


• Conducted market research to identify new opportunities and target markets.


• Launched successful digital marketing campaigns that achieved goals for increased website traffic.


• Increased customer engagement through social media.


• Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations

Project 2 (8 months)

• Communicating with the channel partners to build and develop relationships.


• Making marketing plans, advertising, and running campaigns.


• Sourcing advertising opportunities.


• Conducting research and analysing data to identify and define audiences.


• Handling promotional activities.

Project 3: Freelancer - IT Industry (38 months)

• Experience on preparing marketing collaterals and creatives like data sheets, brochures, fliers,


• emailers, FAQs and handouts.


• Prepared soft-skill training material, Installation Manual and Quality Management System Manual


• for different organizations.


• Collaborate with training department to produce technical content that will be utilized as a foundation and/or reference for training materials.


• Monitoring the effectiveness of ongoing events and campaigns.


• Establishing communication with the sales team and build information flow.


• Social Media Handler in a launch of an education app.


• Content management and creation for various clients.


• Editing and proof-reading of the website content.


• Experienced as an internal auditor for maintaining documents & records of a company.


• Screening students and preparing students for interviews in various companies.

Project 4 - IT Industry (24 months)

• Drived integrated and targeted marketing campaigns.


• Monitored effectiveness of campaigns and events.


• Involved in documenting the business process by identifying the requirements.


• Working upon the need of training required for various teams.


• Provide feasible solution after analyzing their business lifecycle.


• Making CBT's (Computer Based Training).


• Documented process flows and developed requirements for functional improvements and enhancements to maximize user engagement.


• Collaborating with experts to collect and interpret input from strategy, marketing, IT or other departments ensuring accuracy and completeness of technical documentation


• Manage Project Timelines and Skilled Workforce to ensure smooth implementation.

Project 5: Syatem Analyst (58 months)

• Development in ASP.Net & Crystal Reports.


• Done training for SAP implementation as a Functional Consultant (CRM – Module) for JP Infratech.


• Worked in software's like ERP, Bizconnect, Campus Connect.